THE ROLE OF RADIO IN THE DEVELOPMENT OF RURAL AREAS
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ABSTRACT
The broad aim of this study is to examine the role of radio in rural development using Ezinihitte Local government of Imo State as Case Study. Survey design was employed for the study with the of aid of convenience sampling method, 147 participant was selected in Ezinihitte Local Government Area of Imo State for the study. Well structure questionnaire was issued to the enrolled participants of which 141 of the instrument were retrieved and validated for the study. Data was analyzed in simple percentage using frequencies and tables. Hypothesis test was conducted using Chi-Square Statitical tool (Spss v.23). From the findings and analysis of the study, it is rational to confidently conclude that despite some weaknesses which call for adjustments, the radio stations are playing some significant roles in the promotion of development in the rural areas. The study therefore recommends that Radio stations in Nigeria should endeavour to use local dialects, especially when the radio programme is aimed at the rural dwellers. The people will pick more interest in programmes when local languages are used. More so, The radio crew should find ways of encouraging more ordinary people and grassroots leaders to take part, either as guests or contributors, in the talk shows, phone-ins and other programmes aimed at development of rural communities
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